PlusMargin is a Persuasion Automation Solution That Increases Revenue

By: Alyson Wyers - Sep 9, 2016
References: betalist & betalist
This automation solution is designed to help e-commerce companies increase sales using persuasion techniques. Based in Singapore, PlusMargin is a startup currently in beta mode.

The new venture helps other businesses bring in more revenue by combining machine learning and consumer behavioral psychology. They do this by profiling users based on their on-site clicks, using algorithms to predict what users will buy and converting site visitors to users with persuasive messaging and content. The persuasion automation solution also employ tactics such as social proof, scarcity and authority. PlusMargin advertises risk-free pricing through a pay per performance model, only taking a percentage of increased sale revenue, as well as monthly licensing fee. Their integration process only takes ten minutes and they offer 24/7 support.