Pushmarket Sends Custom Yet Automated Emails for E-Retailers

By: Alyson Wyers - May 2, 2015
References: pushmarket & springwise
This marketing platform creates customized and automated emails for online shops looking to push their products. Pushmarket lets small online stores make personalized emails for their customers. To do this, they look at purchase history as well as previous interaction with email and the store website, giving them access to the kind of analytics bigger brands utilize in their digital marketing strategies.

This e-commerce solution essentially analyzes customer data and uses it to make personalized product emails for individual consumers so that retailers can reach the right customer. Even though the emails are invidualized, they are also automated emails in that they are sent at the optimal time. Pushmarket's advanced algorithms use the customers' buying habits and purchase history to be more targeted. They can also provide clients with a weekly performance report.