Lynk & Co’s Antwerp Club is a Leisurely Setting for Socializing
Laura McQuarrie — August 21, 2021 — Autos
References: design-milk
The way people purchase their cars is changing, as seen in the design of auto clubs like this one that are designed to take the stress out of making a big purchase. Lynk & Co’s Antwerp Club showcases the brand's 01 plug-in hybrid in a relaxed setting complete with a hanging garden, swings and artful objects that share the work of local talent. There's also a cafe and lounge area on-site, which speaks to the experience Lynk & Co wants to provide for younger automotive buyers. Nestled in a historic building, the auto club makes the most of materials that are natural or recycled.
The experiential hub is full of comforts to appeal to the modern consumer and focus on creating memorable experiences rather than driving purchases in a high-pressure setting.
The experiential hub is full of comforts to appeal to the modern consumer and focus on creating memorable experiences rather than driving purchases in a high-pressure setting.
Trend Themes
1. Experiential Auto Clubs - Auto brands can create leisurely settings for socializing and showcase their vehicles in order to appeal to younger automotive buyers.
2. Relaxed Showroom Spaces - Creating showrooms that double as leisure spaces can help remove the stress from purchasing a car and turn it into a memorable experience.
3. Sustainable Materials - Using natural or recycled materials in auto clubs and showrooms can appeal to environmentally conscious consumers.
Industry Implications
1. Automotive - Auto brands can utilize experiential clubs and relaxed showrooms to appeal to younger buyers and create memorable experiences.
2. Hospitality - The design and amenities of experiential auto clubs can take inspiration from the hospitality industry, appealing to consumers who value luxury and comfort.
3. Sustainable Design - Auto brands can collaborate with sustainable designers and architects in order to create eco-friendly and aesthetically pleasing showrooms and clubs.
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