This Austrian Building is Shaped Like a Loaf Of Bread
Rahul Kalvapalle — March 15, 2016 — Art & Design
References: coop-himmelblau.at & attractionsmanagement
Haus des Brotes -- German for 'House of Bread' -- is a highly appropriately named Austrian building designed by the Coop Himmleb(l)au firm for international baking brand Backaldrin.
The House of Bread features a unique bread-shaped exhibition space that was created by placing layered circles of laminated timber in place before sheathing the exterior with sturdy stainless steel shingles.
One of the most impressive features of this Austrian building project is the fact that it was constructed in a very short time. This was possible due to Coop Himmleb(l)au's use of 3D Computerized Numerical Control, which allows for maximum accuracy and speed at the same time.
House of Bread is an admirable project in that it is highly functional, aesthetically pleasing and an example of architectural branding.
The House of Bread features a unique bread-shaped exhibition space that was created by placing layered circles of laminated timber in place before sheathing the exterior with sturdy stainless steel shingles.
One of the most impressive features of this Austrian building project is the fact that it was constructed in a very short time. This was possible due to Coop Himmleb(l)au's use of 3D Computerized Numerical Control, which allows for maximum accuracy and speed at the same time.
House of Bread is an admirable project in that it is highly functional, aesthetically pleasing and an example of architectural branding.
Trend Themes
1. Architectural Branding - The House of Bread is an example of architectural branding, showcasing the potential for businesses to create memorable and unique buildings that align with their brand.
2. Timber Construction - The use of layered circles of laminated timber in the construction of the House of Bread demonstrates the trend towards sustainable and innovative building materials.
3. 3D CNC Technology - Coop Himmelb(l)au's use of 3D Computerized Numerical Control in the construction process of the House of Bread highlights the potential for increased accuracy and speed in building projects.
Industry Implications
1. Architecture - The House of Bread showcases opportunities for architectural firms to create unique and memorable designs that go beyond traditional structures.
2. Construction - The use of timber and 3D CNC technology in the construction of the House of Bread presents disruptive innovation opportunities for the construction industry.
3. Food and Beverage - The House of Bread, designed for a baking brand, suggests possibilities for businesses in the food and beverage industry to incorporate creative and brand-aligned architecture into their locations.
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