Advertising reading through listening are these AudioBook India ads. Putting a slight twist on images of iconic figures makes an eye-catching statement out of the campaign.
Done by advertising agency Taproot, the AudioBook India ads sell the product in a subtle way. The image of Nelson Mandela has the string of a bookmark poking out of his mouth; illustrating the idea of audio books in a literal way.
The ads are humorous and present the product in a way that relates personally to the subject matter.
Implications - Modern-day consumers don't have the time to enjoy leisurely activities like they used to. Products that provide a way to complete things with efficiency are appealing to customers with fast-paced lifestyles. Companies could focus on this desire for more multitasking items in order to attract more buyers.
Stats for Iconic Figure Campaigns
Trending: Older & Chilly
Research: 1,436 clicks in 255 w
Interest: 1.2 minutes
Concept: AudioBook India Ads
Related: 73 examples / 56 photos
Segment: Males, 18-35
Comparison Set: 27 similar articles, including: chain reaction ad campaigns, armored housekeeping ads, and famous speech ads.
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