Iconic Figure Campaigns
Done by advertising agency Taproot, the AudioBook India ads sell the product in a subtle way. The image of Nelson Mandela has the string of a bookmark poking out of his mouth; illustrating the idea of audio books in a literal way.
The ads are humorous and present the product in a way that relates personally to the subject matter.
Implications - Modern-day consumers don't have the time to enjoy leisurely activities like they used to. Products that provide a way to complete things with efficiency are appealing to customers with fast-paced lifestyles. Companies could focus on this desire for more multitasking items in order to attract more buyers.