Audi Exploded View Ads Expose the A1 Audi's Design Qualities

By: Katie Cordrey - Published: Sep 25, 2010   Updated: Aug 9 2011 • References: adsoftheworld
Ad agency BBH London has created four Audi exploded view ads to illustrate different aspects of the new Audi A1 automobile. The ads cover driver-oriented interiors, powerful yet efficient engines, iconic exterior design and "the new A1 big idea condensed."

The Audi exploded view ads are graphically interesting and playful. They let viewers visualize the features of the high-end auto and provide an alternate way to see the many aspects of this luxury car.

Implications - This is the kind of strong ad campaign that Audi can thank for its rapidly rising brand appreciation world wide. This ad was led by creative direcotrs Kevin Stark and Nick Kidney, art directors Mark Reddy and Adrian Rossi, and designer/illustrator Rich Kennedy. Stats for Scattered Car Part Promotions Trending: Older & Chilly
Research: 2,860 clicks in 294 w
Interest: 2.5 minutes
Concept: Audi Exploded View Ads
Related: 75 examples / 58 photos
Segment: Males, 18-55
Comparison Set: 28 similar articles, including: badass baby suvs, ipod-inspired eco-transport, and audis now being tracked by rfid tags.