Superstar

Naked Powerade Athletes Show Their Muscles

By: Going Like Sixty - Published: • References: dailymail
Recalling the days when Olympic athletes competed without clothing, Powerade asked some U.K. Olympians to show their form.

Rower-turned-cyclist Rebecca Romero shows off her formidable physique on her bike, and makes the case for sports bras; Triple jumper Phillips Idowu shows off his finely tuned body; buns-of-steel Swimmer Gregor Tait goes for a skinny dip; Phillips Idowu shows the power needed for the broad jump. Powerade is a Coke brand and the marketing director for Coca-Cola Great Britan wanted to celebrate the bodies of the athletes, not just their achievements during the competition.

The photos show the level of training required just to be able to compete at an Olympic level. Stats for Au Natural Olympians Trending: Older & Buzzing
Traction: 373,453 clicks in 317 w
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Concept: Au Natural Olympians
Related: 35 examples / 27 photos
Segment: Neutral, 18-35
Comparison Set: 13 similar articles, including: olympic advertising, aged olympians, and wearable necklace headphones.