Lebron's Digital Channel Lets Athletes Speak Directly to Fans

By: Charlotte Joyce Kidd - Dec 4, 2015
References: bleacherreport & mashable
Lebron James' new athlete interview platform cuts out the middle man and allows athletes to speak directly to their fandoms.

On the digital channel, aptly titled Uninterrupted, athletes post uncut, unedited videos of themselves recording messages, opinions and updates that are unfiltered expressions of exactly what they want their fans to know about them. It's a win-win-win for athletes, who often feel misrepresented by the media and for fans, who get constantly updated, up-close-and-personal content from their favorite sports stars, and the athlete interview channel itself, which recently announced financing from Warner Bros. Entertainment and Turner Sports to expand its reach and programming.

Uninterrupted is another great example of social media's power to connect consumers in personal, meaningful ways with the celebrities, products and brands they respect, creating strong, enduring brand loyalty.