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Asus Lamborghini Laptop Signals The Rise of Cobranded Designer Laptops

By: Jeremy Gutsche - Published: Jan 11, 2006   Updated: Aug 22 2011 • References: asus and ubercool
Why do all laptops look ugly? They don't have to. Asus, the company that previously brought you the Ferrari laptop, has now teamed up with Italy's Lamborghini to create a new line of blindingly fast co-brand laptops. Each Lamborghini Laptop sports the company's signature bull logo, and will be adorned in the company's brand colors, which include black and yellow. The laptops are scheduled for release in April.

Implications - Co-branding is a new phenomenon that has swept the globe, as it encourages synergy between cross-industrial companies. By pooling the combined weight and connotation of two, three or several brands, the associated businesses will inevitably reap rewards as their brand power is worth more as a group.