Jeremy Gutsche
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 Exactly What You Think: Everything is a Billboard You knew this was coming, so why are you in shock? A new company, Ass-Vertise / Assvertise is already landing new clients with its innovative human-ass billboards. Stare at the bum of an appealing lady OR man in NYC, and you’ll find yourself reading ads, including those shown for the New York Health & Racquet Club. The company claimns to be based on the simple philosophy that “If you want to be seen, go where people are already looking, “Ass-vertising involves putting a logo, a web address, or a brief message on the seat of a pair of bikini style panties. The panties are work by beautiful girls and revealed when appropriate in a ‘mooning’ fashion, often accompanied by a ‘Hey, check this out,” or a slogan tailored by you, our beloved Client.”  Bottoms Up: When advertisers are looking for methods to grab the attention of young men, there are no ifs or ands, but there are plenty of butts. Welcome to "Ass-vertising," as Darren Paul, of the Night Agency, calls it. Next month, the Night Agency is hiring dozens of women to wear specially designed underwear to promote a major wrestling event. "The women are going to be flashing their underwear in public in a way that will totally surprise and captivate the crowds, especially, of course, the guys," says Paul. "It's not nudity. It's not indecent exposure. But you've got to push the envelope to get some attention." Paul says he test-marketed this promotion. I didn't ask how, although that might best be left to the imagination.
(nightagency)References: nightagency, ass-vertise 1 Comment: on Assvertise / Assvertising |
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