Superstar

Asics 'Run With Ryan' Campaign Has People Trying to Keep Up

By: Katherine Vong - Published: • References: asics_ & adweek
Do you think you could beat top American marathoner Ryan Hall in a 60-foot race? The Asics 'Run With Ryan' campaign put eager runners to the test during the ING New York City marathon on Nov. 6.

Created by the ad agency Vitro, this creative campaign by the running shoe brand comprised a giant video wall (60 feet long) in New York's Columbus Circle subway station. People were encouraged to attempt to outrun Hall, who has an incredible 6-foot-10 stride length and a 4:46 mile pace that he can maintain for 26.2 miles, describes Ad Week.

Ryan Hall himself also made an appearance at the Asics 'Run With Ryan' video wall, as you'll see in this entertaining video. Stats for Marathoner Racing Challenges Trending: Older & Mild
Traction: 645 clicks in 148 w
Interest: > 3 minutes
Concept: Asics Run With Ryan
Related: 87 examples / 67 photos
Segment: Neutral, 12-35
Comparison Set: 32 similar articles, including: kenyan running apparel, 42 essentials for runners, and midnight jogging gear.