This month, Swiss running brand On is opening the doors to a pop-up performance running lab that offers everything from individual running analysis, coaching and training feedback to shoe fitting and recommendations.
Inside the pop-up space in Shoreditch, visitors will get to experience the magic wall technology from On's flagship space in New York, which uses hidden gait-cycle analysis technology to analyze running styles straight from the store floor. The site is a destination for experiencing the brand's RunScan and SizeScan technology, and runners have the ability to partake in group drills, plus strength and conditioning sessions.
The pop-up lab is helping to launch On’s newest maximum cushioning shoe, the Cloudstratus, so that runners can get a sense of what it feels like to "run on clouds."
What Makes This Trend Stand Out
- Pop-up Running Labs
- On's new pop-up running lab offers runners personalized analysis, coaching and training, and showcases the brand's latest technology.
- Individualized Running Analysis
- On's innovative gait-cycle analysis technology provides individualized running analysis that can be used to improve running performance.
- Maximum Cushioning Shoes
- On's latest shoe release, the Cloudstratus, is being showcased in the pop-up lab and provides maximum cushioning and comfort for runners.
Sectors Adopting This
- Sports Retail
- Sports retailers can use On's pop-up running lab as inspiration for personalized shopping experiences that incorporate innovative technology to improve customer satisfaction.
- Fitness Technology
- On's gait-cycle analysis technology and individualized coaching can be marketed to fitness technology companies looking to provide individualized and data-driven training programs.
- Footwear
- On's launch of the Cloudstratus provides footwear companies an opportunity to introduce maximum cushioning and comfort technology into their product lineups.
