Ideas
Explore the world's #1 largest database of ideas and innovations, with 464,272 inspiring examples.
Trend Reports
Discover why 1,251 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,863 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,251 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,863 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,217 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 464,272 cutting edge ideas.

Pungent Fish Sauces

The Kampuchean Grill Sells a Convenient Version of Classic Thuk Prahok

— March 10, 2016 — World
'Thuk Prahok' is the name of a traditional Asian sauce from Cambodia that's used to enhance the flavors of a variety of meat dishes, including steak, tripe, liver and intestines. In addition to being used as a meat-seasoning sauce, it also has applications as a dip or a thick paste for those who would prefer to season a dish to their liking.

The Kampuchean Grill specializes in producing "Cambodian comfort food" and sells its version of Thuk Prahok in conveniently pre-bottled jars. The sauce is traditionally prepared with a range of pungent, spicy and sour ingredients like sugar, lemongrass, lime juice, chili paste and peanuts. What gives the sauce its most distinctive taste is Prahok, or fermented fish paste.

The Kampuchean Grill describes its version of Thuk Prahok as "fishy, limey, garlicky flavor with a kick of spice."
Trend Themes
1. Convenient Fish Sauces - The trend of producing pre-bottled fish sauces offers convenience and versatility for consumers.
2. Ethnic Comfort Food - The demand for ethnic comfort food like Cambodian cuisine provides opportunities for unique flavor profiles and fusion dishes.
3. Authentic Condiments - There is a growing market for traditional and authentic condiments, such as Thuk Prahok, that add a unique flavor to dishes.
Industry Implications
1. Food Manufacturing - The food manufacturing industry can explore the production and packaging of pre-bottled fish sauces to cater to consumer demands.
2. Restaurant and Food Service - Restaurants and food services can incorporate Cambodian comfort food offerings, including Thuk Prahok, to attract adventurous eaters.
3. Specialty Condiment Production - Entrepreneurs can tap into the market for authentic and unique condiments by producing and selling traditional sauces like Thuk Prahok.
1.2
Score
Popularity
Activity
Freshness