Asahi Super Dry Collaborates with Manchester City for an AR Training Kit
Kanesa David — July 6, 2023 — Tech
References: talkingretail
Asahi Super Dry, the leading beer brand in Japan, has officially launched a new training kit campaign with Manchester City. The collaboration taps Trouble Maker, a creative agency that is in charge of the AR-driven campaign. The campaign video features interviews, training sessions, and interactions at the renowned Etihad Stadium. Throughout the video, the players engage with the audience by passing the phone between them and activating their AR-enabled training kits.
“As the official partner of the training kit, we wanted to be more than a badge; we wanted the training kit to be the epitome of that shared innovation. That’s why we’ve given the kit a new dimension for the players through a bespoke AR filter. This should serve as a catalyst to anyone that wears it, you can always go beyond what’s expected," said Ross McIntyre, global marketing manager of partnerships at Asahi Europe and International.
The campaign will be displayed across Asahi and Manchester City's social media channels.
Image Credit: Asahi Super Dry
“As the official partner of the training kit, we wanted to be more than a badge; we wanted the training kit to be the epitome of that shared innovation. That’s why we’ve given the kit a new dimension for the players through a bespoke AR filter. This should serve as a catalyst to anyone that wears it, you can always go beyond what’s expected," said Ross McIntyre, global marketing manager of partnerships at Asahi Europe and International.
The campaign will be displayed across Asahi and Manchester City's social media channels.
Image Credit: Asahi Super Dry
Trend Themes
1. Ar-driven Marketing Campaigns - The collaboration between Asahi Super Dry and Manchester City demonstrates the potential of AR technology in creating innovative marketing campaigns.
2. Interactive Player-brand Engagement - The use of AR-enabled training kits allows for immersive and interactive experiences, fostering deeper engagement between players and brands.
3. Augmented Reality in Sports - The AR training kit campaign highlights the growing trend of incorporating augmented reality technology into sports training and fan experiences.
Industry Implications
1. Beverage Industry - Asahi Super Dry's collaboration with Manchester City showcases the potential for innovative marketing strategies within the beverage industry.
2. Sports Industry - The use of AR-enabled training kits demonstrates the opportunities for disruptive innovation in the sports industry, enhancing training and fan engagement.
3. Creative Agency - The AR-driven campaign by Trouble Maker highlights the role of creative agencies in leveraging emerging technologies for impactful marketing campaigns.
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