Arwey Functional Notebooks Bring Appointments to Life

By: Rachel Bowman - Published:   Updated: Jul 5 2011 • References: behance.net and notcot.org
Showing you'll never miss an appointment with their planners, Cem Has created a line of advertisements for Arwey Functional Notebooks that bring the appointments to life with miniature people.

The fun ads by Cem Has show a party (complete with party hats), shopping, and a kid doing his homework, all appointments that were brought to life by the miniatures. A cute ad line for Arwey Functional Notebooks for sure.

Implications - A simple way for businesses to capture the attention of potential buyers or consumers is by transforming typically dull or mundane day-to-day tasks to embody thrilling or exciting qualities. Businesses who are able to provide consumers with easily accessible momentary escapes from daily responsibilities will appeal to a wide range of consumers.