Although some find the idea of sharing their whereabouts alarming, 'The Art Of Check-In' infographic provides businesses with tips on how to leverage those who aren't afraid of sharing their locales.
Services like Foursquare, Yelp and Facebook Places allow users to share their locations with peers and networks. Many of these social networks allow visitors to leave tips, pictures and comments about the business. As a result, these services can influence buying decisions and make or break a business. With an increasing amount of consumers joining social networks, word-of-mouth has become digitized in the process.
Although only a small percentage of people use check-in services regularly, the user base is growing steadily. Offering loyalty rewards and encouraging customers to review your business will help you get the most out of this upcoming service.
What's Driving This Trend
- Location-based Marketing
- Small businesses can leverage location-based marketing to target potential customers and motivate them to visit their brick-and-mortar stores.
- User-generated Content
- By encouraging customers to leave tips, pictures, and comments about their experiences, businesses can generate user-generated content to promote their brand and engage with their customers.
- Digital Word-of-mouth
- As social networks continue to grow, businesses can tap into the power of digital word-of-mouth to influence buying decisions and attract new customers.
Who This Affects Most
- Hospitality
- Hotels, restaurants, and other hospitality businesses can use location-leveraging graphics to provide guests with recommendations and promotions.
- Retail
- Retailers can use location-based marketing to create personalized promotions and drive foot traffic to their stores.
- Advertising
- Advertising agencies can leverage user-generated content and digital word-of-mouth to create more engaging and effective campaigns for their clients.
