The Art Directors Club of Hungary Makes Good Toys Go Bad

By: Armida Ascano - Published: Oct 22, 2010 • References: ibelieveinadv & thejailbreak
This campaign for the Art Directors Club of Hungary is from the maniacally imaginative minds of advertising heavy-hitters, DDB. The print ads depict toys in controversial positions, with a tagline that reads, "For those who play seriously."

The campaign captures the overall bad-ass attitude associated with those in the creative field of advertising. These free-spirited, holds-no-bars individuals are exactly what the Art Directors Club of Hungary is looking to attract. With these ads, I'm sure they'll attract exactly who they're looking for. Stats for Perverse Playthings Trending: Older & Buzzing
Research: 18,341 clicks in 291 w
Interest: 4 minutes
Concept: Art Directors Club Of Hungary
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: exorbitantly extravagant toys, colorful toy sculptures, and gigantic children's toys.