This Scotch Bottle Packaging is Inspired by the Art Deco Movement

By: David Ingram - Oct 28, 2015
References: williamgrant & thedieline
This packaging for House of Hazelwood scotch adopts an Art Deco-inspired approach to its packaging presentation and design.

The liquor itself is named after the former art deco residence of Janet Sheed Roberts, who was not only at one time the oldest living woman in Scotland at 110 years of age, but also the last surviving grandchild of Glenfiddich founder William Grant.

Each of the three bottles produced is inspired by different cities that were at the forefront of the Art Deco movement. An 18, 21 and 25 year-old scotch are modeled after the cities of Paris, Mumbai, and Shanghai. Each bottle's packaging takes on certain Art Deco-inspired hues and lines distinctive to the cites they draw inspiration from for an elegantly executed piece of liquor branding.