Black Arrow Candles Boasts an Elegant Packaging Design

By: Rebecca Byers - Feb 11, 2016
References: thedieline
Black Arrow Candles is a new brand producing vegan, high-quality candles free from any animal byproducts. The New Zealand company boasts a packaging scheme that will recall summer nights at the cottage and is curiously constructed from cardboard. Black Arrow Candles is loosely inspired on the imagery of Robin Hood firing arrows into the middle of tree trunks, with the packaging concept reflecting this.

Realized by the creative team at THINK Packaging, the well-executed packaging scheme speaks to a consumer interest in eco-friendly products that don't add to their personal environmental footprint.

Inspired by nature, this example of soy candle branding is targeted at the consumer with a taste for luxurious aromatics but who is also concerned with the effects of the product on both the environment and their lungs.