The Arizona Science Center ad campaign revolves around a slew of questions that will pique people's interest immediately. That is because many of these questions have been posed in everyday conversations before. With childlike inquisitiveness, people have asked, "Why do sidewalks have seams" and "Why does asparagus make your pee smell?"
Conceived by Cramer-Krasselt, an ad agency based in Phoenix, United States, the Arizona Science Center ad campaign brings these seemingly mundane questions to mind in order to show that they are far from stupid. Reading "never stop wondering," it encourages these questions and ones like them. It also implies that people can find the answers at the Arizona Science Center.
The Arizona Science Center ad campaign was art directed by Greg Harwell.
Stats for Common Curiosity Campaigns
Trending: Older & Average
Research: 5,950 clicks in 196 w
Interest: 4 minutes
Concept: Arizona Science Center
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: cinematic plot recipe cards, character-copying children ads, and deathly emoticon ads.
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