This Sports Illustrated Issue Features Archer Characters

By: Ady Floyd - Feb 23, 2016
References: si & adweek
The latest issue of Sports Illustrated features FX's female Archer characters in a promotional strategy for the cartoon TV series' seventh season.

The TV show has three main female characters who were all featured in Sport Illustrated's latest print and online issue. In keeping with the show's comedy genre, each image presents one of the characters posing in a bathing suit with details including the tropical location, the photographer and even the swimwear designer.

This non-traditional swimsuit editorial featuring Archer characters is a creative way for Sports Illustrated to continue developing a new audience. It also emphasizes one of the key creative elements that helps to push Archer in different directions to ensure the show remains fresh, interesting and ever-changing during its many seasons on air.