Honda's Print Ad Discourages Applying Makeup and Driving

By: Laura McQuarrie - Published: Aug 18, 2014 • References: honda & coloribus
There a lot of things that you need to do while you're on the road, but applying makeup and driving is not one of them. These Honda print ads are part of a 'Stop makeup, start safe drive' campaign that depicts makeup and cosmetic tools like things you'd see on the road.

Eyeshadow applicators take the shape of road signs and mascara wands are made to look like street lamps that have taken a hit. The ads are not as graphic as they could be for a distracted driving campaign, but the comparison between cosmetics and car safety makes for some striking images. The final image in the campaign depicts a compact that's been blown open, with loose powder spilled everywhere and an airbag that's been deployed. Stats for Wrecked Makeup Auto Ads Trending: Older & Mild
Research: 1,394 clicks in 92 w
Interest: 1.1 minutes
Concept: "applying Makeup And Driving"
Related: 47 examples / 36 photos
Segment: Females, 12-35
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