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Stylish Versatile Smartwatches

The Apple Watch Comes in Three Models with Six Different Straps

— September 9, 2014 — Tech
Although there doesn't appear to be very much difference between the Apple Watch and the rest of the smartwatches currently on the market, the versatility of the styles available will excite many. Avoiding the typical labels designating one for men and another for women, there are three Apple Watch models: Sport, Edition and Standard. There are also six different straps to choose from.

Sleek and stylish, the Apple Watch is described as the next chapter in the company's history by Tim Cook. A "comprehensive health and fitness device," Cook states that it's also "an extremely precise and customizable timepiece." The glass covering the Apple Watch is made out of sapphire crystal and the display is able to recognize the difference between a tap and a press.

The Apple Watch will encourage non-verbal communication. For example, Chris Taylor writes, "To suggest going out for sushi, draw a picture of a fish in a text. To respond enthusiastically, send your actual heartbeat." That and more makes the Apple Watch highly coveted.
Trend Themes
1. Versatile Styles - The availability of different styles and designs for smartwatches offers a disruptive innovation opportunity for companies to cater to diverse consumer preferences.
2. Customizable Timepieces - The ability to customize the Apple Watch and other smartwatches presents a disruptive innovation opportunity in the watch industry, allowing consumers to personalize their timepieces.
3. Non-verbal Communication - The integration of non-verbal communication features in smartwatches creates a disruptive innovation opportunity in the tech industry, enabling new ways of expressing emotions and messages.
Industry Implications
1. Smartwatches - The Smartwatch industry is experiencing disruptive innovation opportunities with the introduction of versatile styles and customizable features.
2. Watch - The Watch industry has a disruptive innovation opportunity by incorporating customization options and non-verbal communication features in their products.
3. Tech - The Tech industry can tap into disruptive innovation by developing smartwatches with customizable and non-verbal communication capabilities.
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