McDonald's New Baked Apple Pie is an Alternative to Its Fried Desserts

By: Katherine Pendrill - Jul 13, 2016
References: mcdonalds & brandeating
McDonald's recently began offering baked apple turnovers at its restaurants in Northern and Southern California. The new hand pies are part of an ongoing effort to tweak popular McDonald's menu items in order to make them more appealing to health-conscious consumers.

Unlike the fried turnovers that McDonald's has been selling for several years, the new Baked Apple Pies feature sliced instead of diced apples. The new turnovers also come with an intricate lattice-top crust instead of the diagonal slashes that characterize the current hand pie offerings. Finally, the new pies are baked rather than fried to give consumers a healthier dessert option.

By offering apple turnovers that are closer to a traditional pie than the current fried hand pie options, McDonald's demonstrates an ongoing effort to give consumers more healthy menu choices.