In a rare instance, Apple Computer Inc.'s iconic iPod music player surpassed beer drinking as the most "in" thing among undergraduate college students, according to the latest biannual market research study by Ridgewood, New Jersey-based Student Monitor.
Nearly three quarters, or 73 percent, of 1,200 students surveyed said iPods were "in" -- more than any other item in a list that also included text messaging, bar hopping and downloading music.
In the year-ago study, only 59 percent of students named the iPod as "in," putting the gadget well below alcohol-related activities.
This year, drinking beer and Facebook.com, a social networking Web site, were tied for second most popular, with 71 percent of the students identifying them as "in."
Stats for Hip College Gadgets
Trending: Older & Buzzing
Research: 9,190 clicks in 517 w
Interest: 4 minutes
Concept: Hip College Gadgets
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: sound-segmenting gaming headphones, diy chess sets, and gravity-defying headphones.
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