The new (official?) Apple iPod Touch "It's gonna get very touchy" campaign promises that you can touch all the girls you want and "best of all, I won't get charged."
With art direction and photography by Lee, the campaign consists of three prints ads: DJs, Fingers, and the aforementioned Girls.
Fingers brags, "My fingers touch 5000 songs, 3000 emails, 200 photos. Yours?", while DJs threatens radio disc jockeys to step aside, "I make the better playlists, I have the better touch."
I like the tongue in cheek humor and the way the campaign brags about the "touch".
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