The Field Trip Program Targets Kids

Apple is launching a brand-new series called Field Trip, which invites teachers and their students into an Apple retail store for a one-hour program. Naturally, this is a thinly-veiled marketing opportunity, as kids at this age are rather persuasive. I can hear the chorus of, “Mommy, I need this one,” as I’m writing this.

On the surface, the Field Trip program is a great plan. The kids can either showcase work they’ve already completed—digital creations like presentations, slideshows, or movies—or create their own projects using the computer workstations within the Apple retail store. And parents and friends are welcome to join students participating in the program to further cement their brand association.