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Digital Device Accessibility Features

New Apple Accessibility Features Enable Hands-Free Control

— May 24, 2021 — Business
The new Apple accessibility features will offer people with disabilities innovative ways to interact with Apple products. The software updates will improve user functionality for Apple Watches, iPhones, and iPads. Apple Watches will get the Assistive Touch feature, which allows users to access the UI through hand and wrist gestures as well as movement. iPads are receiving an intuitive eye-tracking system that allows users to control their tablets through third-party software. Both iPads and iPhones will have voiceover descriptions for photos as well as hearing aid support. Additionally, Apple devices will be able to play different background tones like white noise or soothing ocean sounds.

Alongside the latest Apple accessibility features, the tech company is launching SignTime to offer assistance to folks who are visually impaired. The initiative connects these folks to ASL interpreters to facilitate shopping and support experiences. The Apple accessibility features open up a potentially profitable new market for the company.

Image Credit: TNW, Apple
Trend Themes
1. Accessibility Innovation - The Apple accessibility features present an opportunity for businesses to develop innovative accessibility features for digitally connected devices.
2. Gesture-based Interactions - The Assistive Touch feature on the Apple Watch offers opportunities to develop gesture-based interactions that can help improve accessibility in other areas.
3. Eye-tracking Technology - The intuitive eye-tracking system on the iPad presents opportunities for businesses to develop similar technology that can be used in other industries, such as gaming or medicine.
Industry Implications
1. Consumer Electronics - The Apple accessibility features offer opportunities for consumer electronics companies to improve the accessibility of their products.
2. Healthcare - The intuitive eye-tracking system on the iPad presents opportunities for healthcare providers to develop new ways of assisting individuals with physical disabilities.
3. Retail - The SignTime initiative can help create opportunities for retail stores to improve accessibility for consumers with visual impairments.
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