Fireball Cinnamon Whisky Debuted a Hilarious Anti-Romance Kit
Grace Mahas — January 14, 2022 — Marketing
References: fireballwhisky & drizly
For individuals who are not fans of Valentine's Day, Fireball Cinnamon Whisky created the perfect package -- the Anti-Valentine’s Day Pack. The liquor brand created a heart-shaped box pre-packed with 10 mini Fireball Cinnamon Whisky bottles. The Fireball Cinnamon Whisky has 33% ABV, ensuring those who partake in the anti-holiday kit get a boozy buzz.
You can order the Fireball Whisky Anti-Valentine’s Day Pack on Drizly, an online alcohol delivery service, starting at $13.99.
“Leave it to Fireball to take a corporate holiday and turn it on its head with a ‘cupid is stupid’ heart-shaped box pre-packed with 10pk 50mls,” the description says. “After all, chocolate is for amateurs.” The gift is perfect for individuals going through heartbreak or to enjoy with a loved one.
Image Credit: Fireball Cinnamon Whisky
You can order the Fireball Whisky Anti-Valentine’s Day Pack on Drizly, an online alcohol delivery service, starting at $13.99.
“Leave it to Fireball to take a corporate holiday and turn it on its head with a ‘cupid is stupid’ heart-shaped box pre-packed with 10pk 50mls,” the description says. “After all, chocolate is for amateurs.” The gift is perfect for individuals going through heartbreak or to enjoy with a loved one.
Image Credit: Fireball Cinnamon Whisky
Trend Themes
1. Anti-valentine's Day Products - Creating products specifically designed to cater to individuals who are not fans of Valentine's Day presents an opportunity for manufacturers to tap into the market of non-celebrators.
2. Alcohol Delivery Services - As online delivery services for alcoholic beverages continue to grow, there is an opportunity for them to provide specialty items that cater to niche markets like Anti-Valentine's Day packs to differentiate themselves from traditional brick-and-mortar stores.
3. Humorous Packaging Design - Creating unconventional and humorous packaging for products can help attract a specific target market, like Fireball Cinnamon Whisky's 'cupid is stupid' Anti-Valentine's Day heart-shaped box.
Industry Implications
1. Alcohol and Beverages - Companies in the alcohol industry can create specialty packs for niche markets like Anti-Valentine's Day celebrators to generate more sales and brand awareness.
2. E-commerce and Delivery Services - In-store brick-and-mortar alcohol retail stores need to adapt and differentiate themselves from online delivery services by potentially offering in-store events or unique items to encourage customers to visit their physical locations.
3. Holiday and Seasonal Products - Companies who create seasonal or holiday-themed products should consider catering to individuals who don't celebrate these holidays and provide alternative products to generate more sales and capture a wider market.
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