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This App Doubles as an Anti-Meth Campaign from Rehab.com

By: Alyson Wyers - Published: • References: rehabs & fastcocreate
'Your Face on Meth' is a new app and anti-meth campaign. Designed by Rehabs.com in partnership with digital agency Fractl, the web-based app takes one's portrait and shows the short-term and long-term effects of continued methamphetamine use. By uploading a picture or taking a new photo with a webcam, one can see their meth-addicted selves at 3, 6, and 12 months, and at 2 and 5 years. The horrific results depict sunken cheeks, mottled skin, black eyes and face sores.

The app is similar to FatBooth or OldBooth, but is in no way humorous. The anti-meth campaign serves to act as a deterrent and was inspired by technology police departments and educators sometimes use to dissuade students from becoming drug addicts. Stats for Drastic Drug Deterrent Apps Trending: Older & Popular
Traction: 6,848 clicks in 56 w
Interest: 1.8 minutes
Concept: Anti-meth Campaign
Related: 68 examples / 52 photos
Segment: Neutral, 12-35
Comparison Set: 25 similar articles, including: parallel life psas, before and after drug use photos, and chilling drug psas.