Gridnik Creative Targets College Students With Posters & Tees

By: Katie Cordrey - Published: Jan 8, 2010 • References: gridnikcreative & picocool
California firm Gridnik Creative has designed a series of posters and t-shirts intended to combat teen pregnancy. Dubbed ‘The Abstinence Project,’ the anti-pregnancy ad campaign uses brightly colored graphics featuring Helvetica man figures, figures similar to those used on restroom doors.

Aimed primarily for college students, the ‘Abstinence Project’ takes an entertaining approach to pregnancy prevention by presenting alternate methods of ‘safe sex.’ While the methods will keep users safe from pregnancy, some of the suggestions are not STD safe. Stats for Anti-Pregnancy Ad Campaigns Trending: Older & Warm
Research: 23,590 clicks in 333 w
Interest: 4 minutes
Concept: Anti-Pregnancy Ad Campaigns
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: rap music blamed for increasing teen pregnancy, teen pregnancy now in vogue, and high-profile teen parents.