The Anti-Fur Coalition in Israel has released a new campaign to promote the inhumane attributes associated with purchasing real fur clothing.
The Anti-Fur Coalition print advertising campaign was done by Draftfcb + Shimoni Finkelstein Barki and features three executions. The ads bring a softer touch to the usual cruel visual approach shown in most anti-fur organization campaigns.
The print ads portray humans as dolls and stuffed toys as the animals we kill today to make fur clothing. The slogan reads, "Killing animals for their fur isn’t pretty. Not in a make believe world, and not in the real world." Emphasizing that as a child, you wouldn't tear apart your stuffed teddy bear to dress your dolls and the equivalent is killing animals in real life.
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Research: 3,377 clicks in 266 w
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Concept: Anti-Fur Coalition
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Segment: Females, 12-55
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