These Accessories Raise Awareness for the African Ankole Cow
Katherine Pendrill — April 19, 2016 — Social Good
References: olivia-knox & fastcodesign
'Olivia Knox' is a company that sells jewelry and household accessories meant to raise awareness about the plight of the African Ankole cow. While many indigenous groups in Africa carry a deep reverence for Ankoles, the species is currently under threat of extinction. This company is trying to make sure that doesn't happen by creating a market for Ankole-based products.
Olivia Knox was founded by Olivia Byanyima and Shanley Knox as a way to save the dwindling Ankole population. The company sells housewares and other accessories made from the horns that are discarded when the Ankole is killed for its meat. Once the horns have been collected, the company employs Ugandan artisans to turn the material into beautiful accessories. The idea is that creating a market for Ankole-based products will ultimately incentivize African farmers to raise more Ankoles.
Olivia Knox was founded by Olivia Byanyima and Shanley Knox as a way to save the dwindling Ankole population. The company sells housewares and other accessories made from the horns that are discarded when the Ankole is killed for its meat. Once the horns have been collected, the company employs Ugandan artisans to turn the material into beautiful accessories. The idea is that creating a market for Ankole-based products will ultimately incentivize African farmers to raise more Ankoles.
Trend Themes
1. Ethical Consumption of Animal-based Products - Increasing consumer awareness of ethical production methods and a desire to support sustainable agriculture presents an opportunity for companies like Olivia Knox.
2. Circular Economy - Olivia Knox is creating a circular economy by utilizing a waste product from the Ankole cow to create high-end accessories.
3. Indigenous Group Support - The success of Olivia Knox shows a growing trend of support for indigenous groups and their cultural practices.
Industry Implications
1. Fashion & Accessories - Olivia Knox is creating a new trend in fashion by providing ethically-produced, high-quality accessories made from Ankole cow horns.
2. Ethical Agriculture - Olivia Knox's use of Ankole cow horns creates a new revenue stream for African farmers and demonstrates the potential for sustainable agriculture practices.
3. Home Goods & Decor - Olivia Knox offers unique, eco-friendly home goods and decor for consumers who prioritize ethical and sustainable production methods.
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