Anke Weckmann Illustrations for 'Too Cool for School' by TodaCosa
I adore it when makeup brands can have some fun with their cosmetic creations. Check out more of Anke Weckmann's work above and at the links below.
Implications - Youth consumers have a strong penchant for whimsical and ironic humor. This group uses history as fodder to be appropriated into different contexts. Companies looking to nurture a deeper connection with this group should borrow from previous decades in such a way that is humorous.Stats for Whimsical Makeup Branding Trending: Older & Warm
Traction: 12,470 clicks in 242 w
Interest: 4 minutes Concept: Whimsical Makeup Branding
Related: 74 examples / 57 photos
Segment: Females, 12-35 Comparison Set: 27 similar articles, including: scary cosmetics sheets, fruity makeup, and color-pop cosmetics.