I'm in love with the whimsical illustrations Anke Weckmann made for the 'Too Cool for School' collection by Korean makeup brand TodaCosa. Crosspoint out of New York is responsible for the packaging design, but the illustrations are all Anke Weckmann.
I adore it when makeup brands can have some fun with their cosmetic creations. Check out more of Anke Weckmann's work above and at the links below.
Implications - Youth consumers have a strong penchant for whimsical and ironic humor. This group uses history as fodder to be appropriated into different contexts. Companies looking to nurture a deeper connection with this group should borrow from previous decades in such a way that is humorous.
Whimsical Makeup Branding
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