Higround and Crunchyroll Launched Jujutsu Kaisen Keyboards
Mickey Phoon — February 23, 2023 — Tech
References: hypebeast
Gaming brand Higround and anime streaming service Crunchyroll launched a keyboard collection inspired by the widely popular anime series Jujutsu Kaisen. This anime series is an adaptation of Gege Akutami’s Jujutsu Kaisen manga, which follows the story of a high school student Yuji Itadori, whose life takes a supernatural turn when he swallows a rotten spiritual being in the appearance of a severed finger called a Curse.
There are four different editions in the keyboard collection, which are two Basecamp 65 models and two Summit 65. The Basecamp 65 model is built with an aluminum frame and silicone-dampening foam. As for the Summit 65 model, it has a full CNC aluminum case with a gasket-mounted design and graphic switches. Additionally, there are two different art designs for the keyboard collection. The first features the Yuji Itadori and the evil curse that is a host of his body, Ryoumen Sukuna. The second features the majority of the Jujustu Sukuna characters facing off each other on a white background with black circle designs in the middle. The keyboard collection will be available on February 24.
Image Credit: Higround, hypebeast, hypebeast
There are four different editions in the keyboard collection, which are two Basecamp 65 models and two Summit 65. The Basecamp 65 model is built with an aluminum frame and silicone-dampening foam. As for the Summit 65 model, it has a full CNC aluminum case with a gasket-mounted design and graphic switches. Additionally, there are two different art designs for the keyboard collection. The first features the Yuji Itadori and the evil curse that is a host of his body, Ryoumen Sukuna. The second features the majority of the Jujustu Sukuna characters facing off each other on a white background with black circle designs in the middle. The keyboard collection will be available on February 24.
Image Credit: Higround, hypebeast, hypebeast
Trend Themes
1. Anime-inspired Gaming Peripherals - The trend of creating gaming peripherals inspired by popular anime series creates opportunities to tap into both the anime and gaming industries and cater to their cross-over audience.
2. Art-designed Keyboards - The trend of art-designing keyboards for specific fandoms opens a vast range of licensing opportunities and fan-engagement experiences
3. Crossover Industry Collaborations - The trend of collaborations between gaming and entertainment industries provides opportunities to create limited edition products for their fandoms and reach new audiences.
Industry Implications
1. Gaming Peripherals Industry - By designing anime-themed keyboards, gaming peripheral brands can tap into an already established anime fan base and widen their customer base.
2. Anime Streaming Industry - Anime streaming platforms can leverage collaborations with gaming companies to create exclusive merchandise, creating opportunities for increased monetization and fan engagement.
3. Entertainment Licensing Industry - Anime-themed keyboard collaborations highlight the opportunity for entertainment licensing industry to leverage the combination of entertainment and consumer electronics to create more diverse merchandise.
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