Rookie

“Bock Auf Neues” Campaign Uses a Real Ram For Creativity

By: futureheadz - Published: • References: futureheadz
An offbeat campaign surprised the guests of the annual Award Show of the Art Directors Club in Berlin, Germany on April 25, 2009. A real life ram promoted the unconventional mission of the agency, Future:headz, from Munich, Germany.

Similar to the English expression, “going for new stuff” the Germans claim, “Bock auf Neues”, but their words also work as a pun: the double meaning of “Bock” in German is “a ram” in English. That explains the hairy testimonial.

Future:headz performed a few other stunts for the Award Show of the Art Directors Club, an annual event for creatives in Berlin. See some of them in the related articles below. Stats for Animalistic Advertising Trending: Older & Mild
Traction: 4,448 clicks in 278 w
Interest: 4 minutes
Concept: Animalistic Advertising
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: vintage badvertising, poorly placed advertising, and public advertising anarchy.