An offbeat campaign surprised the guests of the annual Award Show of the Art Directors Club in Berlin, Germany on April 25, 2009. A real life ram promoted the unconventional mission of the agency, Future:headz, from Munich, Germany.

Similar to the English expression, “going for new stuff” the Germans claim, “Bock auf Neues”, but their words also work as a pun: the double meaning of “Bock” in German is “a ram” in English. That explains the hairy testimonial.

Future:headz performed a few other stunts for the Award Show of the Art Directors Club, an annual event for creatives in Berlin. See some of them in the related articles below.