Angelina Jolie & Brad Pitt in Scotch Brite Ads

By: Ayman - Published: Apr 2, 2009 • References: 3m & coloribus
Jennifer Aniston must be laughing at how Angelina Jolie and Brad Pitt are used in these new Scotch Brite ads from Egypt. Yeah, they are used as sponges!

The ads use the characters of Angelina Jolie and Brad Pitt from the movie 'Mr & Mrs Smith' as the green and yellow sides of Scotch Brite.

Brad Pitt is uses as the green (rough to clean) while Angelina Jolie is the yellow (soft to dry).

The campaign also uses Tom & Jerry and Laurel & Hardy to highlight their green & yellow scrubbing sponges.

The ads were created by Lowe Egypt, Cairo with creative directors Hisham Kharma & Hesham Ellabban, and art director Montasser Khalil. Stats for Movie Stars as Sponges Trending: Older & Mild
Research: 5,818 clicks in 372 w
Interest: 4 minutes
Concept: Movie Stars As Sponges
Related: 78 examples / 60 photos
Segment: Females, 18-35
Comparison Set: 29 similar articles, including: kitchen sponge gowns, classic oscars red carpet style, and britney spears & angelina jolie highlight fuel efficiency.