Google Toys

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The Android Mini Collectible Shows Your Operating-System Allegiance

— January 30, 2011 — Life-Stages
If you're a fan of the Google operating system, you'll probably want to get your hands on a Android Mini Collectible -- or perhaps the whole collection. Based on the logo and character licensed by Google, it makes a cute vinyl toy.

Designed by Andrew Bell and Dead Zebra, the Android Mini Collectible features a moving head and arms. Priced at an affordable $7.45, it looks like there are five different versions of this toy. It can be purchased online at the Neatoshop.

Trend Themes

  1. Collectible Toys — Opportunity to create a series of collectible toys based on popular and recognizable tech logos/icons.
  2. Brand Allegiances — Trend towards consumers expressing their brand allegiances through the purchase of branded merchandise and collectibles.
  3. Crossover Merchandising — Opportunity to create crossover merchandise between popular tech brands and other industries with cult followings (such as gaming).

Industry Implications

  1. Toy Manufacturing — The toy manufacturing industry could leverage recognizable tech logos/icons to increase sales and tap into the cult following of tech brands.
  2. Merchandising — The merchandising industry could explore the trend of consumers expressing their brand allegiances through the purchase of branded merchandise.
  3. Gaming — The gaming industry could create crossover merchandise with popular tech brands to appeal to gamers and tap into the cult followings of both industries.
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