Multicolored Woven Belts
Anderson's belts, founded in 1966, has some added some new belts for its Spring/Summer collection. One belt is weaved with cotton to make for a more boho look, and the four new color ways include navy/cream, brown/navy/mustard and brown/cream.
Implications - While there is a high demand for cutting-edge and contemporary products from the industry, there are particular items with which consumers would prefer to see minimal changes. Signature designs retain their popularity on account of the feelings of familiarity they are able to generate amongst consumers.