Artisan Gelato Maker Amorino Created a "Lickable Flower" Stall in London

By: Laura McQuarrie - Jun 2, 2016
References: amorino & prexamples
Alongside the launch of the 2016 RHS Chelsea Flower Show, artisan gelato maker Amorino set up a unique "flower" stall in London. Rather than vending floral bouquets, the stall sells frozen desserts that are shaped into beautiful flower forms.

10 certified vegan gelato flavors are sold at the stall, making for a colorful assortment of flavored banana, pistachio, chocolate and mango flower-shaped treats to be enjoyed by the public in a cone.

Although Amorino's artisan gelato boutique could not be represented at the actual RHS Chelsea Flower Show, this inventive publicity stunt is a clever way to get in on the excitement of the big event, while also offering the public a delightfully refreshing way to cool off during the summer.