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These shocking Amnesty International France Ads are sending a reminder of the non-monetary price paid for diamonds and other luxurious goods from poor countries.

Unfortunately, blood diamonds are still a reality. These print ads use a morphing image tactic to depict the bloodshed that still goes on in developing countries, places where human rights are still abused for the illegal trading of gemstones. Through this bloody campaign, this worldwide organization continues to push and further build much-needed awareness to this ongoing conflict that funds civil wars and destroys millions of lives.

The Amnesty International France Ads send out a powerful message to the public and continues to push for necessary policies for rough diamonds to be conflict-free.