'AmiciCani' Shows Canines Don't Judge

By: Andrew Robertson - Published: Apr 22, 2012 • References: amicicani & ibelieveinadv
Combining wit and humor, 'AmiciCani' advertises the need that many canines have for a home. The new ad campaign for the Italian-based adoption center for animals portrays three separate scenarios, each involving particularly menacing characters aided by their canine companion.

Executioner, robber, murderer: to a dog, none of this matters. Few things come close to the loyalty that a dog will display towards a kind owner, and it’s hard to believe that some people can mistreat or abandon their animal companions.

With so many in need of a proper shelter, AmiciCani is helping animals find a home and family to be a part of. Don’t worry if you rob the occasional bank, Spot can learn to drive the getaway car. Stats for Criminal Dog Ads Trending: Older & Chilly
Research: 1,029 clicks in 213 w
Interest: 1.5 minutes
Concept: Amici Cani
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: 83 personified pet products, sleek puppy suits, and human-herding canine ads.