Combining wit and humor, 'AmiciCani' advertises the need that many canines have for a home. The new ad campaign for the Italian-based adoption center for animals portrays three separate scenarios, each involving particularly menacing characters aided by their canine companion.
Executioner, robber, murderer: to a dog, none of this matters. Few things come close to the loyalty that a dog will display towards a kind owner, and it’s hard to believe that some people can mistreat or abandon their animal companions.
With so many in need of a proper shelter, AmiciCani is helping animals find a home and family to be a part of. Don’t worry if you rob the occasional bank, Spot can learn to drive the getaway car.
Stats for Criminal Dog Ads
Trending: Older & Chilly
Research: 1,028 clicks in 210 w
Interest: 1.5 minutes
Concept: Amici Cani
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: 83 personified pet products, sleek puppy suits, and human-herding canine ads.
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