A close look at the first image reveals a little tuft peeking through the lacy intimates worn by the model. Although this isn't the fashion industry's first hairy ad, some people are still outraged by the in-your-face pubic sight. The American Apparel January 2011 ads turn sweet cotton basics into sleazy skivvies styles.
Implications - Society has become so saturated with advertisements that consumers have gradually become desensitized to their images. They now pay attention to ads that feature risque or taboo graphics; these are more memorable and spark discussion in society. Companies can appeal to potential consumers and make their brand memorable by infusing their marketing campaigns with bold and edgy content.