Known for its always-controversial print ads, the American Apparel January 2011 underwear campaign pushes the envelope even further.
A close look at the first image reveals a little tuft peeking through the lacy intimates worn by the model. Although this isn't the fashion industry's first hairy ad, some people are still outraged by the in-your-face pubic sight. The American Apparel January 2011 ads turn sweet cotton basics into sleazy skivvies styles.
Implications - Society has become so saturated with advertisements that consumers have gradually become desensitized to their images. They now pay attention to ads that feature risque or taboo graphics; these are more memorable and spark discussion in society. Companies can appeal to potential consumers and make their brand memorable by infusing their marketing campaigns with bold and edgy content.
Stats for Pubescent Panty Ads
Trending: Older & Buzzing
Research: 135,780 clicks in 275 w
Interest: 4 minutes
Concept: American Apparel January 2011
Related: 43 examples / 33 photos
Segment: Females, 18-55
Comparison Set: 16 similar articles, including: digital pubic hair, ungroomed unmentionables, and anti-manscaping cover shoots.
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