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American Apparel January 2011 Underwear Campaign Shows a Lack of Ladyscaping

By: Summer Luu - Published:   Updated: Jul 19 2011 • References: americanapparel.net and copyranter.blogspot
Known for its always-controversial print ads, the American Apparel January 2011 underwear campaign pushes the envelope even further.

A close look at the first image reveals a little tuft peeking through the lacy intimates worn by the model. Although this isn't the fashion industry's first hairy ad, some people are still outraged by the in-your-face pubic sight. The American Apparel January 2011 ads turn sweet cotton basics into sleazy skivvies styles.

Implications - Society has become so saturated with advertisements that consumers have gradually become desensitized to their images. They now pay attention to ads that feature risque or taboo graphics; these are more memorable and spark discussion in society. Companies can appeal to potential consumers and make their brand memorable by infusing their marketing campaigns with bold and edgy content.