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Towering Superhero-Inspired Burgers

The Amazon Warrior Burger Celebrates the New Wonder Woman Film

— May 15, 2017 — Pop Culture
To celebrate the release of 'Wonder Woman' on June 2, a restaurant in Tampa, Florida, called 'Datz,' has debuted a monstrous new creation called the 'Amazon Warrior.' Featuring colorful buns and delicious toppings, the new burger is a meal that is certainly fit for a superhero.

The Amazon Warrior burger is an ordinary burger taken to superhero proportions. To emulate the Wonder Woman theme, the burger features three colorful buns: a red bun, a yellow bun and a blue bun covered in star-shaped slices of cheese. The buns are meant to not only anchor the burger, but to also serve as a tribute to Lynda Carter's iconic costume in the 1975 TV series. The rest of the burger consists of two beef patties, onions, lettuce, tomato, pickle, pineapple and plenty of cheese. As chef Joe Rivera explains, the towering burger is means to "juxtapose the gritty-yet-modern warrior/athlete feeling of the new movie with the iconic, Lynda Carter-Wonder Woman TV version."
Trend Themes
1. Superhero-inspired Food - The trend of creating food inspired by superheroes presents an opportunity for restaurants to tap into the nostalgia and fandom of these beloved characters.
2. Colorful Food Presentation - The use of vibrant and visually appealing colors in food presentation offers a way for restaurants to create unique and Instagram-worthy dining experiences.
3. Cinematic Tie-in Promotions - The rise of promotional tie-ins with movies provides businesses with an opportunity to leverage the excitement and popularity surrounding a particular film to attract customers.
Industry Implications
1. Restaurant Industry - Restaurants can explore creating superhero-inspired menu items to attract customers and capitalize on the growing trend of pop culture-themed food.
2. Food and Beverage Industry - Food and beverage companies can develop and market innovative food coloring products to help restaurants create visually striking dishes.
3. Entertainment Industry - Movie studios and distributors can partner with restaurants to create unique promotional tie-ins, providing customers with immersive experiences that extend beyond the film itself.
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