Taco Bell Gives a Limited Launch to its A.M. Crunchwrap

By: Michael Hines - Published: Sep 4, 2012 • References: nrn & thatsnerdalicious
Taco Bell has turned its sights on breakfast with the launch of the A.M. Crunchwrap. The A.M. Crunchwrap is a breakfast-themed Crunchwrap Supreme that swaps out the beef and sour cream of the original for bacon and eggs. The A.M. Crunchwrap has been given a limited launch in 800 of Taco Bell's 5,600 locations.

The A.M. Crunchwrap is part of Taco Bell's new breakfast menu called First Meal. The Crunchwrap has scrambled eggs, cheese and a choice of either bacon or sausage. All of that sits on top of a hash brown and is wrapped in a flour tortilla. The new Crunchwrap retains the portability and price of the old one, so it may very well be Taco Bell's next hit. Stats for Fast Latino Breakfast Foods Trending: Older & Chilly
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Concept: A.M. Crunchwrap
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Segment: Males, 18-55
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