This Artful Image Series Explores Altruism in Fashion

By: Mary Van Puymbroeck - May 2, 2017
References: gdruk & behance.net
In contrast to the maximalism that has been embraced in recent seasons, London-based think tank GDR Creative Intelligence has proposed altruism in fashion as the next step forward.

For a society with deeply entrenched values placed on consumerism, it is only natural that periods of excess will come in and out of style. To balance this and generate fresh ideas, a direct contrast can feel totally new. Fashion today has been experiencing a period of excess in recent months, and it is only natural that altruism in fashion is emerging as a contrasting point of view. Featuring a neutral "Millennial pink" color palette, this image series feels current and culturally relevant.

The editorial was created for GDR Creative Intelligence with the help of Flagcx for the agency's 2017 report.