Allstate Turns to Cool Camera Effects to Sell Auto Insurance

By: Shelby Lee Walsh - Published:   Updated: Jun 16 2011 • References: allstate & adsoftheworld
Allstate has used the cutting edge tilt-shift videography effect to create its latest commercial called 'Multiples.' Their commercial looks like little toys at first, but later reveals that it is, in fact, real life.

This tilt-shift effect really drives home the Allstate motto of simplifying, combining and saving and that simpler is smarter. Check out the awesome camera effects in this auto insurance commercial above.

Implications - Consumers have become adept at blocking out ads. This has resulted from being over-saturated with marketing. Companies needs to push the envelope and think outside the box to capture the attention of consumers and they will be able to forge a more meaningful connection. Stats for Tilt-Shift Nuclear Families Trending: Older & Warm
Traction: 4,776 clicks in 291 w
Interest: 4 minutes
Concept: Tilt-Shift Nuclear Families
Related: 75 examples / 58 photos
Segment: Neutral, 18-35
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