Allstate Turns to Cool Camera Effects to Sell Auto Insurance
This tilt-shift effect really drives home the Allstate motto of simplifying, combining and saving and that simpler is smarter. Check out the awesome camera effects in this auto insurance commercial above.
Implications - Consumers have become adept at blocking out ads. This has resulted from being over-saturated with marketing. Companies needs to push the envelope and think outside the box to capture the attention of consumers and they will be able to forge a more meaningful connection.