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Menswear Alleyway Editorials

The Ones 2 Watch 'Backstreet Boys' Feature Highlights Urban Apparel

— January 20, 2016 — Fashion
Photographer Chuck Reyes captures 'Backstreet Boys,' an alleyway editorial that is lensed for fashion blog The Ones 2 Watch. The menswear photoshoot boasts styling by Adrian Manuel and highlights garments that will appeal to urban professionals. Standouts include structured suits and leather-made outerwear staples. The editorial also features a mix of versatile sportswear pieces that are paired with more work-appropriate garments.

Lensed amidst an urban setting, this alleyway editorial features models Michael Lockley and Hamid Onifade who pose in effortlessly cool apparel. While work-appropriate apparel is often portrayed as more traditional, 'Backstreet Boys' makes professional attire youthful by pairing it with sportier pieces.

Borrowing from luxe sportswear runway fads, this editorial translates some of the season's most popular menswear looks to a young and urban professional who isn't afraid to experiment with fashion.
Trend Themes
1. Effortlessly Cool Urban Apparel - Disruptive innovation opportunity: Develop a line of versatile and stylish clothing that blends sportswear with work-appropriate garments, appealing to young urban professionals.
2. Youthful Professional Attire - Disruptive innovation opportunity: Create a collection of professional clothing that adds a youthful and trendy twist to traditional work-appropriate apparel.
3. Luxe Sportswear-inspired Looks - Disruptive innovation opportunity: Design a line of high-end sportswear that translates popular runway trends into wearable and fashionable clothing for young professionals.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology into fashion products, creating smart garments that offer functionality and style for urban professionals.
2. Photography - Disruptive innovation opportunity: Develop innovative photography techniques and concepts that capture the essence of urban fashion in unique and captivating ways.
3. Retail - Disruptive innovation opportunity: Implement personalized shopping experiences and virtual try-on technologies to enhance the urban apparel buying process for customers.
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