UNDERCOVER's Menswear Line UNDERCOVERISM Readies for FW21
UNDERCOVER continues to grow its menswear options under the UNDERCOVERISM line with the Neoboy collection for its first-ever Fall/Winter 2021 range. It draws inspiration from the SS09 NEOBOY & POPTONES capsule of the time. Then, the brand was inspired by the Poet Laureate of Punk Punk as well as Patti Smith.
Jun Takashi explains that the “collection is for men of next-generation who resonate and empathize with UNDERCOVER’s ‘ism.’” The Neoboy capsule brings a sense of distortion at a first glance. There are unbalanced shapes, irregular constructions, and asymmetrical designs throughout. There are some items that are more neutral to bring some muted looks between the coexistence of imperfection and perfection. This includes some plaid tops, blazers, hoodies, and cardigans.
Image Credit: UNDERCOVER
Jun Takashi explains that the “collection is for men of next-generation who resonate and empathize with UNDERCOVER’s ‘ism.’” The Neoboy capsule brings a sense of distortion at a first glance. There are unbalanced shapes, irregular constructions, and asymmetrical designs throughout. There are some items that are more neutral to bring some muted looks between the coexistence of imperfection and perfection. This includes some plaid tops, blazers, hoodies, and cardigans.
Image Credit: UNDERCOVER
Trend Themes
1. Asymmetrical Design Menswear - The trend of asymmetrical design in menswear offers disruptive innovation opportunities for designers to create unique and unconventional clothing options.
2. Muted Tones Menswear - The trend of using muted tones in menswear offers a disruptive innovation opportunity for designers to experiment with non-traditional color palettes.
3. Combination of Imperfection and Perfection Menswear - The trend of combining imperfection and perfection in menswear offers a disruptive innovation opportunity for designers to create unconventional and unique clothing designs that appeal to the modern consumer.
Industry Implications
1. Fashion Industry - These trends offer disruptive innovation opportunities for designers in the fashion industry to create new and exciting menswear collections that stand out in a crowded market.
2. Textile Industry - These trends offer disruptive innovation opportunities for companies in the textile industry to experiment with unconventional materials and fabric designs to cater to designers who are embracing asymmetrical designs and muted tones.
3. Retail Industry - These trends offer disruptive innovation opportunities for retailers to stock their shelves with unique and eye-catching menswear options that capture the attention of consumers who are looking for unconventional and unconventional fashion options.
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