This NBA All Star Game commercial is released just in time for the festivities to begin this weekend in Houston, Texas.
The commercial features highlights from the first half of the 2012-2013 NBA season, mixed in with images from ASAP Rocky’s video for Goldie. While the song and video came out months ago, they are well suited as a soundtrack for these high-flying highlights.
What’s so interesting about this pairing is that ASAP Rocky hails from New York, but has admitted his sound is heavily influenced by the Houston rap scene and their slow-sipping, chopped and screwed style. This connects to the NBA All Star game because it is being hosted in Houston this year.
This NBA All Star commercial features big stars like Kobe Bryant, Kevin Durant and Lebron James.
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